![]() ![]() Custom audiences lets you use the information gathered by your Meta pixel and business pages to target specific users. You can use the custom audiences feature in the Audiences section of Meta Business Suite to create Facebook retargeting campaigns. It’s a powerful way to advertise on Facebook. If you’ve noticed ads from a brand you recently looked at appearing on your feed, that’s called retargeting. People who have been to your website, added items to their cart, or followed you on Instagram are more likely to buy from you-they may just need a little encouragement. While many features exist within the audiences section to help you define these lists, we have put them into two categories to make things easier to understand: retargeting and prospecting. You can use Audiences to create lists of people to target. With billions of users globally, utilizing Facebook’s Audiences feature in Meta Business Suite is crucial to identifying individuals likely to be interested in your brand or product. Build Facebook audiencesĪdvertising to the right audience is crucial for success on Facebook. Stats like purchases, add to carts, and visitors will be recorded there. ![]() ![]() Within a few hours of adding the pixel ID, you should start seeing your website activity under “Pixels” in your Meta Business Suite account. Go to your Meta Business Suite account, copy your 16-digit pixel ID, and paste it into the Meta pixel ID field under “Online Store” in your Shopify store’s preference section. If you’re using Shopify, it’s easy to set up the Meta pixel on your website. The Pixel tracks all actions taken by visitors who arrive at your website from your Facebook ads, allowing you to see whether your ads were successful and which specific audience and creative led to conversions. It’s a tracking code that you must create within your Meta Business Suite account and add to your website before purchasing ads. The Meta Pixel serves as a bridge between your Facebook ads and website. Although you can boost a post or set up a campaign in Ads Manager, you won’t know if an ad led to any website sales without installing the Meta pixel. One of the most common challenges new Facebook advertisers face is determining their ads’ effectiveness. If you already have an advertising account, you can add that instead of creating one from scratch. To do this, select “Ads” from the left menu bar.įollow the instructions to create an ad account, which serves as the central hub for all your advertising activities on Facebook. To create your Meta Business Suite account, visit and select “Create an account.”įacebook will ask you for your name, your email address, your Facebook business page, and your business name.Īfterward, you’ll need to create a new advertising account. Meta Business Suite is the platform within Facebook that holds your Facebook ad account, business pages, and other necessary tools for managing your ads. To begin successfully, make sure to correctly set up your Meta Business Suite account. Many people who abandon their Facebook advertising efforts do so due to improper account setup or feeling overwhelmed by the vast amount of ad options offered by Facebook. Set up your Meta Business Suite (formerly Facebook Business Manager) This combination of a huge user base, precise targeting options, and diverse ad objectives make Facebook advertising a powerful tool for ecommerce marketing. You can promote various types of content, such as text posts, photos, videos, events, offers, and links to your website. → Click Here to Launch Your Online Business with Shopify ![]() The only question is how to reach them effectively.įacebook advertising offers extensive targeting options for ecommerce entrepreneurs, allowing you to reach people based on location, gender, age, interests, behaviors, life events, and more. With more than 2.94 billion monthly active users on Facebook, many of your potential customers are definitely using the platform. ![]()
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